Bertha Masuda's Biography

Bertha Masuda has over 30 years of experience advising boards and top management on compensation strategy, benchmarking, planning, incentive plan design, and implementation. She has worked with companies across a broad range of industries, including financial services, consumer products, manufacturing, and companies in various stages of development, specializing in growth and mid-cap companies and private companies pursuing a value-realizing event. Clients value Bertha’s unique blend of technical expertise and interpersonal skills to guide strategic decisions.

Before joining Semler Brossy, Bertha was a partner emeritus at Compensation Advisory Partners. She also launched and built Vivient Consulting to meet the need for independent, high-quality compensation and performance advice.

Bertha holds an M.B.A. from the Wharton School of the University of Pennsylvania and a B.S. in Business Administration from the University of California at Berkeley, where she graduated with honors. She also is a Certified Public Accountant (inactive).