The coronavirus pandemic is likely to continue for months, and uncertainty remains high. In our companion articles on its impact for compensation, we’ve largely urged a “wait and see” approach for addressing previously granted and outstanding incentives. That said, now isn’t a time for complacency. We recommend that Board compensation committees begin to prepare for potential discretionary adjustments at year end.
Any adjustments are likely to be controversial, but committees can minimize the sensitivity by carefully tracking, in real time, the pandemic’s impact on business results and thus on incentives; and by aligning on which business impacts to consider for adjustment. It’s particularly important that directors and management maintain open communication, in order to maintain trust between the two groups. Further, grounding the approach in objective criteria can serve as the foundation for robust disclosure that will reassure investors and outside stakeholders.
This article offers a framework for tracking the business impacts from Covid-19, and for laying a foundation for any pay adjustments. Discretionary adjustments should reflect a holistic view of the company’s results before, through, and following the pandemic. The work is likely to be complex and time-consuming, so committees shouldn’t wait. That’s especially true for companies with fiscal years ending in the summer or fall.
Tracking the Impact
Boards won’t know the full impact of the pandemic on their company’s business results for some time yet. But they can identify metrics where the company is likely to be most vulnerable and see how their performance compares with previous years and with competitors’. At the early stages, it is important to be fairly exhaustive in the exercise, exploring first-, second-, and possibly third-order impacts.
Here’s a generic example for one company:
Slowing (or no) sales from “closed” economies
Shifting sales to web channels; “retooling” to meet changing demands
Raw material/ supply chain disruption(s) from “closed” economies
Shift to suppliers in less impacted regions
Reduced/ delayed production capacity as manufacturing partners are closed or operating at reduced capacity
Shift production to less impacted regions
Delivery delays caused by stresses to transportation network (e.g., absenteeism, prioritizing essential services/ products)
Leverage relationships with key partners; shipping visibility tools
Aged inventory from slowing sales in heavily impacted regions
Transfer goods to less impacted regions
Associate health/wellness and engagement
Active communication; enhanced safety protocols
Boards should then work with management to quantify the real time impacts with an aim to understanding materiality. Most boards already discuss the factors driving performance variances throughout the year. But certainly in today’s environment, committee members should establish at least quarterly conversations with management about business performance, mitigation strategies, and the corresponding implications for payouts. To the process manageable, the focus should be on major impacts.
Engaging Early and Often
The aim of this quarterly tracking is not to establish a record for adjusting for all impacts, only to understand the full picture. As the year progresses, compensation committees will eventually need to align on what impacts they will and won’t adjust for. While many companies have frameworks describing how unforeseen factors will (or won’t) be accounted for, the pandemic is a large and unique enough event to warrant a separate assessment.
Through regular and consistent dialogue with management, the compensation committee can establish a game lan for whether and how to use discretion at year-end. And consistent engagement will help to minimize friction over final decisions. Executives may still be dissatisfied, but directors won’t rupture relationships with their surprise use of” or decision against” discretion.
Minimizing the Fallout
Boards’ decisions will eventually go public, so they will want to set a consistent and transparent set of expectations in light of the current environment and with an eye to the concerns of all stakeholders” investors, employees, customers, and the community at large.
To this end, committees (and Boards as a whole) will need to consider a variety of factors:
Materiality: What is the threshold that justifies adjustment? Directors do not want to be drawn into making a cascade of small adjustments. Better to use discretion all at once.
Annual versus long-term: Should boards adjust only the annual bonus, or also the long-term incentive payouts? It may be appropriate to hold management fully accountable for responding to the changed environment after 2020.
Population covered: Will adjustments cover all incentive-plan participants, or just selected people? Directors may prefer adjusting results for the broader organization (in the spirit of retention and engagement) before rewarding senior executives.
Trajectory: How has the company weathered the pandemic ” in absolute and relative to peers? Directors may be more inclined to employ discretion if it can demonstrate that management has navigated the crisis well and the company remains on solid footing.
Internal/external perception: Given the possibility of negative optics, is the rationale to justify the adjustment clear and defensible? Does it align with how investors and other stakeholders view performance? Do the adjustments balance being fair with risking unwanted scrutiny? Do the adjustments seem appropriate in light of how other stakeholders have been affected?
Consistency and precedent: What is the board’s past practice in making adjustments? If the Board has consistently skewed toward positive adjustments, directors may be less inclined now to make a large positive adjustment for the pandemic. Beyond 2020, how can Boards explain the use of discretion to avoid creating an expectation?
Preparation ahead of time will result in a thoughtful CD&A, grounded in a clear rationale, which in turn will make investors less likely to disagree with the committee’s judgment. Employees and the public will be more likely to see exceptions as logical and justified.
This work of preparation won’t be wasted. After a decade of relative stability, companies are now facing multiple forces for volatility. Future pandemics, climate change, trade wars, political shifts, and a new wave of digital technologies all have the potential to disrupt compensation programs. Greater concerns for stakeholders, the goals for which are often hard to set upfront, may also lead to greater discretion over payouts. Well beyond the end of the Covid-19 pandemic, compensation committees may want to track certain metrics related to potential discretionary adjustments.
Mark has nearly 15 years of executive and management compensation consulting experience with Semler Brossy. He advises clients across industries, with a depth of expertise in retail and consumer-facing businesses and financial services. He particularly enjoys helping companies navigate strategic transformation and turnarounds through thoughtful metric selection and goal-setting. Mark holds a BS in Engineering from Harvey Mudd College.
Blair Jones has 30 years of executive compensation consulting experience. She has worked extensively across industries and has depth of expertise working with companies in transition. Prior to joining Semler Brossy, Blair was the practice leader in Leadership Performance and Rewards at Sibson and an Associate Consultant at Bain & Company. Blair holds the designations of Certified Benefits Professional (CBP), Certified Compensation Professional (CCP), and Certified Executive Compensation Professional (CECP). Blair has been named to the D100, NACD Directorship Magazine’s annual list of the most influential people in the boardroom community, including directors, corporate governance experts, regulators, and advisors, for nine consecutive years (2013–2021).
Named to the D100, NACD Directorship Magazine’s annual list of the most influential people in the boardroom community, including directors, corporate governance experts, regulators, and advisors, for eight consecutive years (2013–2020).